Build & Manage Your Personal Brand

Current Training Offerings

• Two-Day, in-person training:

  • Friday, April 17th, 9am-1pm
  • Friday, April 24th, 9am-1pm

Build a brand that gets you noticed- and trusted.

In a competitive job market, your personal brand is already forming in every email, LinkedIn update, interview answer, and introduction. Build & Manage Your Personal Brand helps you take control of that story so you’re not just “qualified,” you’re clearly differentiated.

Participants will move beyond theory to formulate a personal brand statement, while learning practical techniques for consistent brand projection across various platforms. Learn brand management and develop tools to protect your professional reputation and effectively navigate brand recovery or repair when needed.

Why Participate

In this 8-hour, two-day program, you’ll turn your professional identity into a sustainable, high-value asset- one you can carry into internships, interviews, and networking conversations. You’ll learn practical techniques to:

• Clarify what makes you distinct (skills, values, strengths, and direction)
• Communicate your brand with confidence and consistency
• Show up professionally across LinkedIn, resumes, introductions, and digital presence
• Manage your reputation proactively and respond effectively when things go sideways

As a Professional Edge training, this experience is industry-informed, skills-focused, and designed to leave you with tangible tools you can immediately use in your career search.

What You’ll Gain 

• Earn a Marketable Skills Microcredential:

  • Advance your professional toolkit by earning a microcredential from the Lundquist College of Business, proof of skill development you can share on LinkedIn and include in applications.

• Create Your Personal Brand Statement:

  • Leave with a clear, usable brand statement that captures your value and direction—and helps you communicate who you are without sounding generic.

• Build Consistent Brand Presence:

  • Learn how to translate your brand into practical choices like tone, messaging, and content, so your professional presence aligns across platforms and situations.

• Protect and Repair Your Reputation:

  • Get tools for brand management, including how to prevent common pitfalls, respond to missteps, and rebuild trust when needed.

This training is ideal for students preparing for internships, job searching, leadership roles, or any professional pathway where credibility, clarity, and differentiation matter.

About the Instructor

Steven Havens is a former Senior Executive at Bank of America, where he led multiple Consumer & Small Business Banking territories throughout South Florida and Southern California. After over 16 years in banking, he made a career change- shifting to dual careers in Education and Catering. A 2023 MBA graduate, he teaches Business Finance, Personal Finance and Business Ethics at the undergraduate level as an adjunct professor. He is also the owner and head chef of his catering business which specializes in boutique events, provides private chef services and cooking class instruction. His breadth of experience in corporate finance, sales leadership and entrepreneurship gives Steven a wealth of knowledge that he enjoys sharing with aspiring students.  

Participants who attend both days of this program and fulfill all requirements are eligible to earn a digital microcredential.

This portable, verifiable credential can be shared on platforms like LinkedIn, showcasing your expertise to potential employers and offering tangible proof of in-demand competencies.